Kerr was born in Sydney, but raised in the small town of Gunnedah, New South Wales. Her parents are Therese and John Kerr, and she has a younger brother named Matthew. In an interview, Kerr stated she is of English, French and Scottish descent and countered rumours that she had Filipino heritage. During her childhood, Kerr "raced motorbikes and rode horses on her grandmother's farm." She describes her early life in the Australian countryside as "very grounding ... there wasn't any pretentiousness and no one really cared what you were wearing. You could just be you." Her family moved to Brisbane to allow Kerr and her brother to experience city life. She graduated from All Hallows' School in that city, and planned to study nutrition before pursuing modelling. At age 13, Kerr entered and won the 1997 annual Dolly Magazine/Impulse Model Competition. She was flown to Sydney a week before her 14th birthday to shoot for the magazine. Upon Kerr's win, local media expressed "concerned outrage" at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries. Some conservative media outlets claimed her Dolly shoot (including images of a 14-year-old Kerr in bathing suits) constituted a form of child pornography. Of the press, Kerr said: "In the media at the time they were trying to cling on to anything remotely to do with pedophilia. Dolly is a magazine for teenage girls, not for old men. And I was fully clothed! Doing a winter shoot! They just made something out of nothing."
Kerr signed to Chic Management's Sydney division. She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modeled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York.
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